The rich history and tradition of Ford pickup trucks covers ninety years, and what a productive and progressive ninety years of truck development they have been.

Ford's truck production began with simple conversions of the Model T into a commercial hauler. The Model A came next, with significantly greater power and considerably more style. Since then, Ford has developed light-duty trucks with the cargo space, towing power, styling, luxury, safety features, and versatility to meet the needs of varied buyers and collectors. Today, there is collector demand for Ford trucks of every era, whether they're hard-working Bonus Built models, military jeeps, smart-looking Rancheros, trail-breaking Broncos, or the F Series style and sales leaders of the modern era.

Ford Pickup Color History covers the developmental history of Ford light-duty trucks. It tells how and why trucks were designed and marketed to serve customers' needs and generate sales in the highly competitive truck market. Color photography of trucks in original condition and of beautifully restored Ford trucks shows how these trucks combine style, muscle, and cargo room. Trucks that yesterday were doing yeomen work on the farm, at the warehouse, and around town are today regarded-and desired-as collectible trucks.

Author Tom Brownell is a respected vintage truck expert and the author of several books, including How to Restore Your Ford Pickup. Photographer Mike Mueller photographed vintage Ford trucks in several states for this book. He is also the author of several books, including Ford Muscle Cars.

Synopsis from the publisher

This book is worth buying only for the quality and quantity of its pictures. The collectors trucks featured are in perfect condition. The coverage of the history of trucks pickups is thorough, and you will become a specialist of these trucks after finishing the book.

A highly recommended book to make a present to a Ford pickup fan.

Review from the Pickup Truck Virtual Bookstore

In the Beginning...1896-1927
The Model A: Elegance in Simplicity
1932-36: Ford Offers a V 8
1937-1939: The Barrel-Nosed Trucks
1940 and 1941: A Return to Car Styling
1942-1947: War Era Trucks, Including Jeeps
1948-1952: Bonus Built Trucks
1953-1956: The Original F-100
1957-1960: Refrigerator Styling
1961-1966: Becoming Modern
1967-1979: Positioning for Number One
The Eighties and Nineties: Ford Trucks Top the Sales Charts
Econoline: Lots of Truck in a Small Package
Bronco: Taming the Wild Frontier
Ranchero: Ford's Car/Pickup
Appendices
Index